Facebook Ad Hacks to Skyrocket Your Campaigns

If you’ve ever played around with Facebook ads then you’ll know that there are some incredibly powerful tools that Facebook gives us to target our potential users. That’s exactly why it is the main platform that we use to grow our clients’ businesses month over month with predictability for all sizes of businesses. But once you’ve run a few campaigns …

cognitive biases in marketing

TrustHacking – Using Cognitive Biases in Marketing

What if you had an instruction manual for the brain and could understand just exactly which reaction any given individual would perform given a specific call to action or message? How could that change your business’ marketing strategy? How could that change how you talk to your customers and clients? Well good news. You can. While not as simple as …

digital marketing for financial professionals

What the SEC Really Says About Digital Marketing for Financial Professionals

Any time that someone in the financial industry approaches me about marketing online, one of the first questions they ask is: “How can a financial professional market their services online legally?”. Which is a great question! It is very unfortunate that many Financial Advisors and Wealth Managers stop the conversation right at that point when talking amongst themselves because digital …

How Much Should I Spend on Facebook ads?

That is probably one of the most common questions I hear when discussing ad campaigns with a prospective or new client. It’s also probably one of the most commonly asked questions about Facebook ads in general. Unfortunately, for most who ask, the answer is: It Depends. It depends on how much your product or service sells for. It depends on …

Where to Submit Your Startup for Launch Traffic

Getting your new company built can be hard work, but what happens on launch day when you hit ‘GO’? Hopefully it’s not crickets chirping. To help out with that problem we have compiled a list of the best websites to submit your startup to get traffic. Getting that early traffic for your startup won’t come magically by simply submitting it …

Facebook Announces Group and Messenger Ads

Facebook just released it’s 4th quarter earnings for 2016 and it’s a blowout. Earnings per share of $1.41 and 1.86 billion daily active users. And get this: 84% of it’s revenue is from ads. It’s no wonder why Facebook has decided to explore new options for expanding that ad revenue. While that might not sound exciting as a user, as …

How Can Companies Stand Out in 2017? Sell the Experience.

Marketing used to be an amalgamation of sales, advertising, branding, and customer service, but it has become so much more. Millennials (and to a lesser extent Boomers) have become the star-clientele for most businesses and are becoming inundated with rewards, loyalty programs, free meal delivery coupons, and apps out the wazoo. How can a business be heard through the noise? …