Facebook Ad Hacks to Skyrocket Your Campaigns

If you’ve ever played around with Facebook ads then you’ll know that there are some incredibly powerful tools that Facebook gives us to target our potential users. That’s exactly why it is the main platform that we use to grow our clients’ businesses month over month with predictability for all sizes of businesses. But once you’ve run a few campaigns …

cognitive biases in marketing

TrustHacking – Using Cognitive Biases in Marketing

What if you had an instruction manual for the brain and could understand just exactly which reaction any given individual would perform given a specific call to action or message? How could that change your business’ marketing strategy? How could that change how you talk to your customers and clients? Well good news. You can. While not as simple as …

digital marketing for financial professionals

What the SEC Really Says About Digital Marketing for Financial Professionals

Any time that someone in the financial industry approaches me about marketing online, one of the first questions they ask is: “How can a financial professional market their services online legally?”. Which is a great question! It is very unfortunate that many Financial Advisors and Wealth Managers stop the conversation right at that point when talking amongst themselves because digital …

How Much Should I Spend on Facebook ads?

That is probably one of the most common questions I hear when discussing ad campaigns with a prospective or new client. It’s also probably one of the most commonly asked questions about Facebook ads in general. Unfortunately, for most who ask, the answer is: It Depends. It depends on how much your product or service sells for. It depends on …