In what might seem like an out of character act of charity to the little guy, Facebook has a somewhat secret little ad setting that seems to have been forgotten in all the uproar around dropping organic reach lately: The Local Awareness Ad. Designed to help small businesses get more awareness in their communities, the local awareness ads help small …
The State of Facebook Advertising in 2016
Over the last year Facebook advertising has changed significantly, and not always for the better. But while the heydays of organic posting may have finally run out, there are still some great opportunities to be had in the pay to play world of bought media. Some of the biggest trends in paid Facebook advertising come in the form of budget …
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