This is part of a recurring series during the month of October where we will teach you our best tactics for using retargeting and other highly-targeted ads to hone in on your ideal customer segment and deliver them what they want, possibly even before they even know they want it! Have an idea for a future post? Let us know …
Wednesday Q&A: How to Find Clients When Starting From Scratch
Occasionally we get questions from someone just starting out who doesn’t have the resources to hire us, but would like some pointers on how to jump start their business and get some revenue in the door. We decided that that sounded like a great topic for an ongoing blog series to help lots of people who are just starting out …
Is Organic Facebook Reach Dead?
Probably. Ever since Facebook launched it has taken a special pride in delivering the best and most relevant content to it’s users based on their own interests and preferences. Now, 12 years later, the sophistication that they are able to employ in meeting that end has possibly reached it’s peak- at the expense of the publishers. For years now, …
It’s Not Too Late to Drive Business with Pokemon Go
Especially if you are in a city, it’s definitely not too late to capitalize on the latest augmented reality game that has made it seem like the apocalypse is nigh with zombie-like Pokemon Go players walking around town, heads in their phones. Many businesses have shunned the players, but others who were a little more quick thinking have capitalized on …
Jacob’s List of 10 Books for Freelancer’s and Entrepreneurs
They say your network is your net worth. But what if you don’t have the pedigree and connections of a HBS alum? Well it turns out that you can still get all the knowledge of sitting next to the best business minds in the world on a long haul flight from New York to Shanghai without the price tag. It …
The State of Facebook Advertising in 2016
Over the last year Facebook advertising has changed significantly, and not always for the better. But while the heydays of organic posting may have finally run out, there are still some great opportunities to be had in the pay to play world of bought media. Some of the biggest trends in paid Facebook advertising come in the form of budget …