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Three Facebook Ad Hacks to Lower Costs and Increase Conversions

Our last post was all about a couple of our BEST Facebook ad hacks that we love using to lower the cost of our Facebook campaigns. If you missed it, make sure to go over there and read that post! You won’t regret it. To follow up on that article, we have three more Facebook ad hacks for you that …

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Mischief Month: Using Facebook Retargeting to Track Your Audience

This is part of a recurring series during the month of October where we will teach you our best tactics for using retargeting and other highly-targeted ads to hone in on your ideal customer segment and deliver them what they want, possibly even before they even know they want it! Have an idea for a future post? Let us know …

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Mischief Month – Using Facebook Ads to Read Your Customers Mind

This is part of a recurring series during the month of October where we will teach you our best tactics for using retargeting and other highly-targeted ads to hone in on your ideal customer segment and deliver them what they want, possibly even before they even know they want it! Have an idea for a future post? Let us know …

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Mischief Month: Targeting Email Subscribers Using Retargeting Ads

This is part of a recurring series during the month of October where we will teach you our best tactics for using retargeting and other highly-targeted ads to hone in on your ideal customer segment and deliver them what they want, possibly even before they even know they want it! Have an idea for a future post? Let us know …

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Wednesday Q&A: Tips for a Local Business Starting Facebook Ads?

This post is part of an occasional series that we do where we answer questions that we think could be helpful for others out there. Have a question you want answered? Drop us a line and we might just feature your question on the next installment! “I recently started a landscape lighting business and am looking into adding Facebook Ads …

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Goodbye Bloated Sites, Hello Mobile Web

Facebook lays down the law on site load speed, and it isn’t pretty for many advertisers. To put it simply, you better check your sites load speed asap. In a never ending quest to provide the best user experience possible, Facebook has issued a statement that it will begin to factor page load time into ad displays and reach. If …

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What Type of Optimization is Right for Video Ads?

With the current state of the Facebook ad landscape starting to look pretty saturated it’s natural to start to wonder if it’s even worth it- and if so, how best to optimize an ad for the best results. Well i’m here to say that yes, Facebook ads (And especially Facebook video ads) are still an amazing way to get your …

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Is Organic Facebook Reach Dead?

Probably. Ever since Facebook launched it has taken a special pride in delivering the best and most relevant content to it’s users based on their own interests and preferences. Now, 12 years later, the sophistication that they are able to employ in meeting that end has possibly reached it’s peak- at the expense of the publishers.   For years now, …

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Using Local Awareness Ads to Drive Foot Traffic

In what might seem like an out of character act of charity to the little guy, Facebook has a somewhat secret little ad setting that seems to have been forgotten in all the uproar around dropping organic reach lately: The Local Awareness Ad. Designed to help small businesses get more awareness in their communities, the local awareness ads help small …

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The State of Facebook Advertising in 2016

Over the last year Facebook advertising has changed significantly, and not always for the better. But while the heydays of organic posting may have finally run out, there are still some great opportunities to be had in the pay to play world of bought media. Some of the biggest trends in paid Facebook advertising come in the form of budget …