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Three Facebook Ad Hacks to Lower Costs and Increase Conversions

Our last post was all about a couple of our BEST Facebook ad hacks that we love using to lower the cost of our Facebook campaigns. If you missed it, make sure to go over there and read that post! You won’t regret it. To follow up on that article, we have three more Facebook ad hacks for you that …

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Five Ways You Are Burning Money with Adwords

Google Adwords is like a casino. The house aways wins, but if you know the rules you can still walk away with cash in your pocket. Admit you’re doing it wrong. It’s complicated, purposefully complex, and takes years to master. The first step towards mastery is admitting that you know nothing. As soon as we have this out of the …

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Google Announces Major Algorithm Update

In a move that will have consequences almost as far reaching as the 2011 ‘Panda’ update, Google has announced a crackdown on websites that have poor user experiences on mobile web. This change began about two years ago when Google introduced the ‘Mobile Friendly’ label to help surfers easily find sites that would be a more pleasant and useful experience …

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What Type of Optimization is Right for Video Ads?

With the current state of the Facebook ad landscape starting to look pretty saturated it’s natural to start to wonder if it’s even worth it- and if so, how best to optimize an ad for the best results. Well i’m here to say that yes, Facebook ads (And especially Facebook video ads) are still an amazing way to get your …

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Is Organic Facebook Reach Dead?

Probably. Ever since Facebook launched it has taken a special pride in delivering the best and most relevant content to it’s users based on their own interests and preferences. Now, 12 years later, the sophistication that they are able to employ in meeting that end has possibly reached it’s peak- at the expense of the publishers.   For years now, …

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Using Local Awareness Ads to Drive Foot Traffic

In what might seem like an out of character act of charity to the little guy, Facebook has a somewhat secret little ad setting that seems to have been forgotten in all the uproar around dropping organic reach lately: The Local Awareness Ad. Designed to help small businesses get more awareness in their communities, the local awareness ads help small …

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The State of Facebook Advertising in 2016

Over the last year Facebook advertising has changed significantly, and not always for the better. But while the heydays of organic posting may have finally run out, there are still some great opportunities to be had in the pay to play world of bought media. Some of the biggest trends in paid Facebook advertising come in the form of budget …