I love the fintech space. So much that I recently completed a program through Oxford University on the subject! This also means that I find myself trying to look up all the fintech-related conferences around the world on a regular basis to try and keep track of them as well as where they are located. Eventually, I decided that this …
Five Ways You Are Burning Money with Adwords
Google Adwords is like a casino. The house aways wins, but if you know the rules you can still walk away with cash in your pocket. Admit you’re doing it wrong. It’s complicated, purposefully complex, and takes years to master. The first step towards mastery is admitting that you know nothing. As soon as we have this out of the …
Goodbye Bloated Sites, Hello Mobile Web
Facebook lays down the law on site load speed, and it isn’t pretty for many advertisers. To put it simply, you better check your sites load speed asap. In a never ending quest to provide the best user experience possible, Facebook has issued a statement that it will begin to factor page load time into ad displays and reach. If …
Google Announces Major Algorithm Update
In a move that will have consequences almost as far reaching as the 2011 ‘Panda’ update, Google has announced a crackdown on websites that have poor user experiences on mobile web. This change began about two years ago when Google introduced the ‘Mobile Friendly’ label to help surfers easily find sites that would be a more pleasant and useful experience …